Lead Social Media Manager, Emerging Brands
Company: Avalere Health
Location: Los Angeles
Posted on: October 22, 2024
Job Description:
Vision
- We will be the definitive home for next-generation superfans in
music & culture.
- The future is a world where we're undeniably the leader in
social-first brand building. Obsession has driven perfection in
tailoring our content to audience passion points and we've
transformed followers into fiercely loyal community members.
- We've bridged the gap from the digital to the physical world,
providing our communities with unforgettable experiences and
products that define culture. We've become the go-to platform for
artists to amplify their stories, distribute their music, and
partner with brands.About Us
- Low Battery is a network of nine social-first brands with an
audience of over 50 million. We're where the next generation of
superfans comes for entertainment related to music and culturally
relevant content. Our brands span music, fashion, gaming, news, and
more.
- RapTV- What's Next in Hip Hop & Culture -
- Bars- For Die-Hard Hip-Hop Fans -
- Concerts- Live Hip Hop & New Music for the Next Generation
-
- ReggaetonTV- Latin Music & The Culture Surrounding it -
- Drip- What's Next In Fashion, Style, & Culture -
- Controller- All Things Gaming & Entertainment -
- PopHive- The Buzz on All Things Pop Culture -
- Country Hub- Country, Now -Company Culture
- We don't hide the truth that it won't be easy to work here.
We're bringing together a special team obsessed with craftsmanship
and high standards, and we're cultivating a unique culture to make
our ambitious vision a reality. Some characteristics include but
are not limited to:
- Big ambitions matched by uncommon hard work & commitment;
- A high degree of autonomy and a builders mindset: "Stop
complaining, Start solving";
- Radical obsession over our audiences;
- Uncompromisingly high standards for quality & creativity;
- Relentless accountability & ownership;
- Overwhelming transparency matched with direct communication &
feedback;
- A-typical encouragement of failure & learning;
- Desperate pursuit of truth and goals as opposed to looking
good;
- We're early on our journey---paddling out to catch the big
wave. Every day we strive to live these values, but we're not
perfect, and it doesn't always happen. While our culture will
evolve over time, many of these values are fundamental and,
therefore, will not.
- If this sounds exciting - come be uncommon with us - we look
forward to working with you!The Opportunity
- The Social Lead, Emerging Brands, will lead our Emerging Brands
Social Pod, overseeing the growth and strategic direction of four
key brands: Pop Hive, Concerts, CountryHub, and Hoodlum. Initially
managing a team of two Social Media Managers, this role offers the
opportunity to expand and lead a larger team in the future. The
role reports to the VP of Content and collaborates closely with the
Social Lead, Core Brands.Responsibilities
- Develop strategy. Lead Strategy Development, Growth, and
Innovation across Low Battery's Emerging Social Brands, including
@countryhub, @pophive, @hoodlum, and @concerts, with combined
cross-platform audiences of more than 5M.
- Manage the team. You'll have direct responsibility over a
growing team of social media managers. This isn't project
coordination - your output & results are team output and results -
you'll coach, develop, and mentor your team in addition to
providing performance reviews.
- Social is 24/7. News breaks on nights, weekends, and holidays.
Working shifts during these times is part of the game and is
required, especially in supporting your people.
- Sales team collaboration. Work closely with Sales to execute
against RFPs. Contribute social media insights during proposal
development, oversee campaign rollout, and provide performance data
to inform future RFPs.
- Be a social media savant. Stay abreast of social media trends,
emerging platforms, and industry best practices. Introduce new
ideas and strategies to keep our social media presence fresh,
relevant, and ahead of competitors.
- Support the team. When necessary, support emerging social
pages, particularly during breaking news, large-scale campaigns, or
when team members are absent. Ensure consistent and high-quality
output across all accounts.
- Content planning. Oversee the creation of a quarterly content
calendar and release plan.
- Contribute to Low Battery social team direction. Work with the
Social Lead (Core) to run bi-weekly social team meetings.Expected
Outcomes
- Results Focused
- Emerging brands MOM follower growth
- Emerging brands MOM engagement rate growth
- Emerging brands MOM impression growth
- Activity Focused
- Emerging brands page output of over 2,500+ posts per
quarterWhat We're Looking For
- 5+ years of comparable social media experience
- Experience posting directly to highly visible and public brand
channels in a live environment
- Experience managing a team of social media managers
- A deep passion for social media and internet culture
- Excellent news judgment and verbal/written communication
skillsClosing
- Competitive compensation
- A fully remote team
- Annual team summits
- Health Benefits (Medical, Dental, Vision, Life, etc.)
- Yearly skills development budget
- RapTV is an Equal Opportunity Employer. We celebrate diversity
and are committed to creating an inclusive environment for all
employees. We do not discriminate based on race, religion, color,
national origin, sex, sexual orientation, gender identity, age,
status as a protected veteran, status as an individual with a
disability, or other applicable legally protected
characteristics.
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Keywords: Avalere Health, Escondido , Lead Social Media Manager, Emerging Brands, Executive , Los Angeles, California
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